Columbus AAF News

EVENT RECAP: Not All Video is Created Equal

Our friends from Spectrum Reach put on a members-only presentation for AAF Columbus members about creating the right video content for the right platforms and devices. The event was held at Hofbrauhaus Columbus and was accompanied with german snacks and beer, all of which were delicious.

Kristen Lundbeck and Angela Crumrine provided an in-depth and thoughtful look at how to capture the attention of viewing audiences based on their programming habits, preferred platform, and device. The presentation was followed by a engaging question-and-answer session. The room was filled with creatives, account managers, media strategists, and others. During the discussion, each gave a unique perspective on how video impacts their industry.

And, of course, a social hour with beer and snacks immediately followed the presentation.

It was a great event and we look forward to more just like it in the future.

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